Online presence is everything today. It doesn’t matter if you’re a person, entity, or product. To be considered real and alive you need to maintain an online presence. As a business, your customers will only believe in your offering if you have a legit-looking website or online store.

Building a store is more than a simple web catalog that shows your offerings with price and a simple ‘buy now’ button. You need a robust full stack eCommerce website beautifully designed inside out to create a strong online presence. The front-end is a welcoming design creating customer experience whereas the back-end is fast, reliable, secure, and efficient ensuring nothing faces a delay.

Essentials of an E-commerce website:

In the first instance, any e-commerce website looks like a simple website that lets the users know about your company, your products, their pricing some reviews, and your policies. In reality, there is a lot to consider here especially when you are thinking of building a loyal customer base that gives you repeat business based on their excellent experience with you. Ask yourself the following questions to be mindful of your online store:

• When the customer views a product are you showing it ‘you may also like’, the product recommendations section to upsell or cross-sell? Think business here.
• Do you have an add to wishlist button? It will not only let you know what customers want to buy but don’t. You can then push them follow-up emails to avoid losing sales.
• Do you give them more than one payment gateway? Not everyone will use their bank account some will want to use their mobile wallet app. You might lose a sale here.
• Are you sure your website is safe for online payments and customer information? Safety is a huge priority given the rise of cyber theft.
• Does your website infrastructure support huge website traffic? After all, you don’t want it to crash when you start a seasonal or limited stock sale.
• To make inventory and order tracking easy, you should also have such management tools in the backend. It will automatically keep track of everything you display.
• The layout of your store or presentation of your offerings not only needs to be intuitive but easy to understand. The way the products are previewed and buttons are placed matters.
• Is it well created that it will stand the test of time with a durable technology platform?

Why choose full-stack development for an eCommerce website?

By now you must have discovered different platforms for creating an e-commerce store. You have various options like WordPress, Shopify, WooCommerce, etc. While these are robust platforms that are easy to manage, they have some limitations that will be troublesome as your store expands.

Full stack development on the other hand refers to a website-building strategy where you develop the front end (layout of the website)and back end which includes logic and a database of how the data is processed and stored. With this, you get a fully customized e-commerce platform in which you are free from templates, upgrades, paid integrations, etc.

To develop such a website you normally need two developers front end and back end who are versatile in various software languages like Java, Python, SQL, etc. This becomes time, labor, and money intensive.

There are also full stack developers that not only saves your time but also is cost-effective as one developer can do both jobs. Any iterations or feedback can be quickly fixed since he doesn’t have to spend time understanding the workings of the website.

The following are a few benefits of full-stack development websites.

Seamless User Experience (UX)

Full-stack developers can easily develop the front-end (user interface) and back-end (server-side logic) of an e-commerce store. This ensures an intuitive user experience across all touchpoints from product browsing to checkout. These developers can implement the following features in your e-commerce store.

• Personalized product recommendations that can introduce various upselling and cross-selling opportunities. It is based on browsing history and patterns.
• You can integrate various payment gateway and guest checkout options that will give customers various payment options reducing payment friction.
• These developers can also create responsive and adaptive designs for various platforms and screens ensuring consistency across all devices.

Cost-Effective

Full-stack e-commerce website development is highly cost-effective and reliable. The developers have complete knowledge of user design and backend logic. With this, there are fewer turnarounds, streamlined communications, and faster feedback implementations leading to timely project completion.

Scalability And Performance

E-commerce stores are bound to receive high traffic during peak seasons, sales, and marketing campaigns. Such traffic fluctuations can be difficult for your platform to handle given the number of requests at a time. Full-stack developers can build powerful, highly durable architectures that can handle this volume efficiently preventing crashing and slow website loading times. This leads to a smoother customer experience and lesser sales loss.

Integration Of Cutting Edge Technologies

Full stack developers are not only about creating a workable, scalable, website but they can enhance its working by integrating technologies that create seamless customer interactions such as,

• AI for smarter product recommendations.
• Chatbots for quicker customer service, and enhanced customer experience.
• Augmented reality for product try-on experiences and improved sales.
• Blockchain for secure payment processing.
• Machine learning for dynamic pricing strategies and search optimizations.

Conclusion

Having a powerful e-commerce platform that houses the latest integrations like AI and chatbots is what you need to enhance customer experience and drive sales. Full-stack e-commerce website development ticks all the boxes for the requirements of a great e-commerce website. Hiring full-stack developers is cost-effective and efficient as they can easily integrate custom integrations like safe payment gateways, augmented virtual reality, etc.

Looking to build a highly customized e-commerce platform that best suits your business needs? Hire full-stack developers for an out-class e-commerce platform that creates lasting customer experiences.